CELEBRATE 40 10X is a $10 scratch-off ticket from the West Virginia state lottery. Its current expected value is 71.1%, down 0.5 percentage points from the launch value of 71.6%. 2 of the original 4 $75,000 top prizes are still unclaimed. Approximately 78% of the 0.7M printed tickets have been sold.
Based on the 123,646 winning tickets still unclaimed.
The average payback per ticket, split by prize size. Small wins do most of the work.
Counting every ticket since launch, Jan 2026.